In 2020 Netflix approached us to direct a campaign film for their mobile oriented users. Using the french expression "fil rouge" (red thread) as our core concept, we went for a full 3D animated film in which the viewer travels back and forth between reality and an abstract visual space we called the Netflix space.
Those two worlds are connected by the recurring appearance of the Netflix threads and a sense of continuous forward movement. All to express the Netflix users ability to connect, browse and discover stories in the blink of an eye thanks to the Netflix mobile app.
- Video direction
- Art direction